Charles Frederick Worth (1825‐1895), now known as the ‘Father of Haute Couture’, was the pioneer of the modern day “fashion designer”. Making tremendous contributions to the world of fashion and changing the way the fashion industry was addressed.

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Paving the way of the future it Worth’s fashion ideology that has ultimately contributed to what we know and love of the fashion industry today. A genius and a man ahead of his time he was the precursor of many firsts associated with the marketing and promotion of his designs and identity including the creation and ownership of his brand name, the House of Worth.

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Worth branded his work and has been credited with being the first to place a label in his designs. Using a label in a similar way an artist would sign off their paintings.

Watch this short little clip for more insight into Worth’s pioneering ways:

Further reading:

The Fashion Historian

Charles Frederick Worth & The Origin of The Fashion Show

Some of my favourite looks from the House of Worth:

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