Michelle Emma designs display a signature style of uniqueness and rich quality paying close attention to each pieces own individuality. Intricate detailing and soft elegance aesthetically influenced by beauty, femininity and all things vintage.

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Creating a look and feel for my label that represents the feminine elegance of the garments: 

Through identification and extensive brand analysis my aim is to create a brand identity that can be represented through an array of print and e-commerce techniques. The final brand application will successfully convey the look and feel of the Michelle Emma label, ultimately generating recognition and hype for the label amongst potential buyers.

Logo design (Typography): I designed the Michelle Emma logo from my signature handwriting, representing my personal touch and craftsmanship that goes into each and every garment.

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Hand Written Workings


Final Logo Design

Brand Application:


Business Card



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Swing Tag

Web and Social Media –

Website: Michelle Emma

Michelle Emma Website

Facebook: Michelle Emma



Instagram: Michelle Emma